Table of Contents
前言
如果你讓普通人說出一個電子郵件營銷平台的名字,我敢打賭,幾乎所有的人都會說出兩件事中的一件。 “什麼是電子郵件營銷平台?”或者 “Mailchimp“。它幾乎是一個家喻戶曉的名字。其實現在的很多銷售都來源電郵行銷,所以下班後不知道要做什麼的話可以來學習如何做網絡行銷哦!那麼,究竟為什麼這個以黑猩猩命名的電子郵件營銷品牌會如此受歡迎?今天就來解釋 什麼是Mailchimp 還有為什麼黃色背景上的Mailchimp會那麼夯!
什麼是Mailchimp ?
對於我的看法,它有一個慷慨的免費計劃,可以讓剛開始的創業家開始免費的電郵行銷平台;它的品牌形像很有親和力, 它很容易開始使用,它的自動化功能很簡單,最重要的是它是一個多合一的工具,你不需要開很多其他的平台來管理,Mailchimp已經是個功能很強大的平台。
網絡營銷一定要知道的Mailchimp – 免費計劃
以免費的配套來說,對我現在的研究,我還沒看過其他的電郵營銷平台的免費計劃像Mailchimp那麼佛心,很少的一個營銷平台以如此低的價格提供如此多的服務,甚至是其他免費的電子郵件營銷工具。
以下是你在免費計劃中得到的東西。
能夠給一個由2000名聯繫人組成的小組發送電子郵件。這對於一個小企業,甚至是一個想與他們的受眾定期溝通的個人品牌來說,是很好的。
可以使用六個入門級的電子郵件模板。有一系列的美學設計,如粗體、自然或極簡,你可以用Mailchimp易於使用的電子郵件編輯器來編輯它們。
全面的報告。當需要了解你的郵件表現時,Mailchimp會提供打開次數、點擊鏈接次數、從特定郵件中獲得的收入,以及其他一些數據點。該報告還包括對各種元素的評估,包括你的郵件的可讀性以及你對鏈接和CTA的使用。
網絡營銷一定要知道的Mailchimp – Mailchimp的分析報告
對單個訂閱者的分析。 Mailchimp向你顯示特定用戶打開你的郵件或點擊鏈接的頻率。基於這些指標,它為你的受眾中的每個成員分配一個星級評價(按1到5的標準)。
網絡營銷一定要知道的Mailchimp – Mailchimp中個人分析的屏幕
各種各樣的非電子郵件功能。我稍後會更多地談及這些,但即使是像Mailchimp的登陸頁面生成器和社交媒體帖子生成器也是免費計劃的一部分。
在一天結束時,這個慷慨的免費計劃對客戶來說是一個勝利,對Mailchimp來說也是一個勝利。它讓小企業有機會涉足電子郵件營銷的世界,讓他們進入門檻。隨著這些品牌規模的擴大和對Mailchimp的喜愛,他們會想堅持使用它,併升級到付費計劃。
每個人都是贏家。
Mailchimp的品牌形像是有趣和可親的
所以,Mailchimp的品牌形像是平易近人的,而且產品也符合營銷的要求。 Mailchimp是一個任何人,從營銷老手到新手都可以使用的產品。Mailchimp讓你超級容易開始設計電子郵件,尤其是在你完全不了解這個平台的時候。一旦你點擊 “創建”,Mailchimp就會用他們的Minimal模板開始你的工作,並且定制它是超級簡單的。我使用過的許多電子郵件編輯器都採用拖放的方法,這不一定是壞事,但它有點老套。 Mailchimp已經更新到一個更現代的方法。要在你的模板上添加一個新的部分,你只需點擊部分上方或下方的藍色+按鈕,然後選擇你需要的任何元素。
刪除也很迅速:選擇該部分,然後點擊彈出的紅色垃圾桶。一旦你選擇了一個部分的文字,你還可以輕鬆地改變文字的顏色,甚至是鏈接的顏色。
通過Mailchimp的客戶旅程構建器,你可以控制你的受眾如何體驗你的活動。你可以選擇用if/else規則分割你的受眾,向不同的受眾發送不同的郵件,使用時間延遲,標記和分組你的受眾成員,甚至讓訂閱者重複一個旅程。
在Mailchimp中建立一個客戶旅程
這聽起來很複雜,但這個過程是非常直觀的。我不需要看任何教程,也不需要谷歌某個特定按鈕的作用,我只是開始構建。雖然其他電子郵件自動化平台,例如ActiveCampaign,可能有更多的高級功能,但Mailchimp提供的標準自動化功能已經足夠了。而且與其他那些平台不同,你不需要有SaaS或營銷自動化的高級學位來使用它們。
我還得談談Mailchimp自動化實體明信片的能力。對於Mailchimp來說,這似乎有點出乎意料,但它增加了其全面的營銷功能(下面會有更多介紹!)。你不必單獨創建明信片、打印明信片、運送明信片和審查結果(或使用單獨的工具來做這一切),而是可以在你現有的應用程序中完成這一切。
Mailchimp為明信片提供了一些不同的活動選項:你可以進行一次性發送,這對於像節日信息這樣的事情來說是很好的;經常性活動,例如每個月發送明信片;或者放棄購物車活動,向任何未能完成購買的客戶發送明信片。
Mailchimp中的明信片自動化建設
如果你曾經收到過一個你一直在瀏覽的品牌的10%的折扣明信片,現在你知道它是如何發生的。
Mailchimp是一個多合一的營銷工具,但不失其簡單性。Mailchimp可能是電子郵件營銷領域的領導者,但正如你已經知道的,這並不是它的全部功能。除了電子郵件營銷,Mailchimp還為社交媒體、電子商務、線索表格、登陸頁面和網站提供各種其他營銷工具。我給你看幾個,只是為了給你一個概念。
社交媒體
Mailchimp給你提供了現成的模板供你選擇,還有照片,以及在你完成後直接發佈到多個社交媒體平台的能力。你甚至可以用這個工具來創建社交媒體廣告。 Mailchimp會自動調整每張圖片,以適應各個社交平台,對於所謂的電子郵件營銷工具來說,這一點相當不錯。它讓我想起了Canva,但自定義選項較少。
著陸頁(landing page)
如果你正在做一個一次性的活動,或者你是一個想給人們一個快速保持聯繫的小企業,在Mailchimp上製作一個專業的登陸頁面是很簡單的。你可以從各種模板中選擇,類似於電子郵件創建工具,並使用拖放編輯器進行定制。當你完成後,你會得到你自己的鏈接,這可以通過付費計劃進行定制。
Mailchimp的登陸頁面生成器網站
你甚至可以免費建立整個網站,使用關於頁面或聯繫頁面的模板,或通過從頭開始創建自己的頁面。 當你完成後,你會得到一個Mailchimp品牌的鏈接,但如果你有一個域名,你可以用它來代替,使你的網站更加正式。
結語
當然電郵行銷平台不止Mailchimp。也不是它是做好的,有很多值得一試的Mailchimp替代品,但它們都沒有將平易近人、功能廣泛和成本效益神奇地結合起來,使每個人,營銷人員和非營銷人員都知道並喜愛Mailchimp,最重要塔對於剛要開始的創業家但是不想花太多行銷費絕對是首屈一指好用的。
這期的文章就到這裡,謝謝你看到這邊,假如有什麼想要知道的歡迎留言,也能和我分享你的意見。
假如你還沒看本期的週報,可以點擊下面按鈕馬上閱讀精彩內容哦!
最後,假如你喜歡這期文章或者覺得對你有幫助,希望你能幫我分享出去給其他人,
或者你能花 10 秒點擊下方拍手按鈕, 免費支持我,讓我有動力的繼續下去!
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