Table of Contents
疫情后增加客戶的營銷策略 秘籍
本週報看點：
Tech Tarik！:Amazon Local Selling | Reddit vacancy for NFT | Apple’s Ads surges
Sunday Kopitiam：你應該給父母孝親費嗎？
Notion101：Build Own Minimal Portfolio
Tech Tarik!
其他精彩內容
在AppTrackingTransparency框架推出後的六個月內，蘋果應用廣告業務的市場份額增長了三倍。 AppTrackingTransparency框架阻止了應用程序跨應用程序追踪iPhone用戶並針對他們投放廣告。蘋果的 “搜索廣告 “在App Store的搜索結果中銷售贊助廣告。在所有iPhone應用的下載量中，他們占到了廣告點擊量的58%。搜索廣告在本財年有望帶來50億美元的廣告收入。
Local Selling是亞馬遜的一套新服務，允許本地和區域零售商向附近的客戶提供店內提貨和快速送貨服務。符合店內提貨條件的商品將在商品頁面上有一個特殊的標籤。顧客將有五天時間來領取他們的訂單。遞送將由企業本身提供便利。這是亞馬遜將客戶留在自己的市場上，而不是零售商的網站上的一種方式。這一舉措也是在大流行開始後路邊取貨選擇增加的時候進行的。像沃爾瑪和塔吉特這樣的公司提供這種選擇已經有一段時間了，因為亞馬遜正準備用其最新的產品來進一步與大賣場和零售商競爭。亞馬遜本地銷售現在已經適用於許多零售商，今年晚些時候和2022年期間將有更多零售商加入。
Reddit認為，NFTs將改寫我們對數字商品的看法。該公司最近發布了一份招聘信息，尋找一名高級工程師來設計、建造和運送NFT平台。 Reddit只有一個與NFT相關的職位空缺，但該帖子表明會有更多。申請人不一定要有加密貨幣或NFT的背景。NFTs使創作者能夠將他們的數字作品貨幣化，並為買家提供獨特的、確定的所有權證明。這鼓勵了許多公司進入市場，以使用戶能夠輕鬆地鑄造、購買、展示和發現NFTs。 Coinbase希望在今年年底前推出自己的NFT市場，而FTX已經推出了一個。
“NFT運動才剛剛開始，”Reddit說。
Sunday Kopitiam
你應該給父母孝親費嗎？
出社會後，得到第一份工作薪水後要給孝親費嗎？你會怎麼做？
其實我工作了也要3年了，我從來沒有給過爸媽孝親費。
第一年爸媽覺得剛畢業，薪水也沒多少，也和他們一起住，所以不用給也沒差；
第二年，我換了工作，頁眉和父母一起住了，當我想要給的時候，疫情的關係讓我一年多了回不了家，也就沒辦法給。你會問為什麼不要bank in就好了？我其實沒有爸媽的戶口，久了我也就忘記了。那麼其實我也是換個方式給，就會還些水電費，土地稅什麼的雜費，還有買些好的給他們，對我來說就是換個方式給他們孝親費。
那麼孝親費是什麼？
理論上就是父母從小就開始養我們，所以長大量有能力就要回報給他們。從感性層面就是謝謝他們撫養我長大，所以通過“孝親費”來感謝父母養育之恩。
那麼不給就代表我不孝順了嗎？假如給要給多少？
那麼我個人的看法是給不給因人而異，假如你覺得有責任給，因為父母退休了也沒收入了，那麼就在你沒壓力大情況下給父母一些也是很好的心意。對我來說，我會在未來給予足夠的“孝親費”，也許不止是金錢方面，也有可能物質，陪伴等等的，每個人都有自己的孝順法，不一定要說一定要給才是孝順的表現，畢竟每個人的家庭環境不同。我覺得當下最重要的是他們的健康，所以必要的一些保障他們的財產健康是比拿錢更重要的。
這些是打開我對孝親費的看法，不要局限在金錢，也能從不一樣的角度去表達我們的孝順。那麼除了孝親費，你覺得做什麼也是孝順呢？歡迎給我你的看法哦！
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